Google maintains its playful approach within the ongoing #BestPhonesForever marketing campaign, where Google mocks iPhone 15. Their latest contribution to this campaign includes a Spa Day video that humorously critiques specific features of the iPhone 15. In this amusing advertisement, Google highlights what they consider to be the lack of significant innovations and the shift from the familiar Lightning port to USB-C in the iPhone 15.
The video sets a relaxing scene at a tranquil spa where two smartphones, an iPhone and a Pixel, find themselves amidst fluffy towels and soothing candles. As they lounge, their rear cameras are playfully concealed by cucumber slices, creating a rather comical sight.
The iPhone, with a hint of nostalgia, remarks to the Pixel, “Pixel, a spa day was the perfect idea with all these launch events coming up. They just keep getting harder.” It reminisces about the days when its slide-to-unlock feature garnered thunderous applause 16 years ago but acknowledges that times have changed.
“Now it seems like every time I turn around, phones like yours are doing stuff I can’t, like unblurring old photos, answering unknown calls with AI, and live translating messages… It’s exhausting. But I’ve still got a few tricks up my sleeve.”
“Like what?” says the Pixel.
“That’s under wraps. But let’s just say you’ll be USB-C-ing soon!”
“You’re finally getting USB-C charging?”
“What?” says the iPhone as the cucumber slice slowly slithers off its camera lens. “How did you know?”
“Lucky guess?” replies the Pixel sarcastically.
The ad ends with a tagline that hints at the excitement building up for Google’s upcoming Pixel event on October 4, where they will unveil a new lineup of Pixel 8 phones, a possible Pixel Watch, and updates to Pixel Buds.
Interestingly, Google’s event invitations went out just a day after Apple invited the media and the world to their “iPhone 15 Wonderlust” event on September 12.
It’s worth noting that Apple has clung to its trusty Lightning port since the iPhone 5, even as the rest of the industry gradually switched to USB-C. However, under mounting pressure to comply with new European regulations, Apple has bid farewell to the Lightning port in favor of USB-C for the iPhone 15.
With this transition, Apple is finally embracing USB-C across its entire lineup, including Macs, iPhones, and iPads. This shift will allow Apple users to charge their devices using the now widely accepted USB-C standard, simplifying life for those juggling multiple gadgets.
So, as we eagerly await both Google’s and Apple’s upcoming product reveals, it’s clear that the smartphone landscape is ever-evolving. The friendly rivalry between these tech giants is far from over. Stay tuned for more exciting developments in the world of mobile technology!