Marketing

Digital marketing A beginners guide to get started

Digital marketing: A beginners guide to get started (2024)

In today’s digital age, the Internet is a growing marketplace and digital marketing guides businesses and individuals through this vast space. Secondly, this industry is an evolution of traditional door-to-door marketing strategies and offers brand promotion. With more and more people using laptops and cell phones, this space allows direct contact with people’s minds. What […]

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Sustainable Marketing Everything you need to know

Sustainable Marketing: Everything you need to know

Sustainability is no longer just a buzzword in the business world; it’s a crucial aspect that companies must incorporate into their marketing strategies. Sustainable marketing involves promoting products and services while considering environmental and societal impacts. In this article, I’ve covered everything you need about sustainable marketing, including its fundamental principles, benefits, and real-life examples.

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BLACK HAT MARKETING

What is Black Hat Marketing?

| Appearances can be deceiving | The term ‘Blackhat’ originated from American culture and their representation of black and white hats for the distinction between evil and good. Black Hat Marketing is the unethical practice to market both products and content digitally by means of tools and techniques that boost its ranking and give it

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