Diya Bisht

BLACK HAT MARKETING

What is Black Hat Marketing?

| Appearances can be deceiving | The term ‘Blackhat’ originated from American culture and their representation of black and white hats for the distinction between evil and good. Black Hat Marketing is the unethical practice to market both products and content digitally by means of tools and techniques that boost its ranking and give it

What is Black Hat Marketing? Read More »

A Swan Among Ducklings

| The strategy of distinctive outlook |   – Diya Bisht Did the Title just make you go back to “ The Ugly Duckling” story we read as kids? Well, that’s what this type of marketing strategy brings to you with its unique and creative approach among all other types of marketing just like “A Swan

A Swan Among Ducklings Read More »

THRIVING WITHOUT AN AD!?

 “Brands so successful, they don’t have to advertise” –  Diya Bisht Advertising is a crucial part of marketing as it lets one identify, target, and retain customers. A strategy to earn profits by keeping them informed about products and services creates awareness, thus resulting in massive sales.  Despite this being a known fact some popular

THRIVING WITHOUT AN AD!? Read More »